Do you want to increase revenues and ROI?
As SVP Marketing of $7B financial services companies, Shipley Munson has:
- Generated a 38% increase ($1.3B) in new assets thru branding and CRM programs at Fidelity Investments. Net new 12 month income came to $250MM and has since become an annuity.
- Achieved 20%+ ROI fully loaded for the last 15 years in a row by moving low-cost, low-risk interactions to the web and contact centers – and by training the frontline in customer satisfaction and closing techniques.
Shipley gets these results from his unique combination of creative thinking, rigorous analytics and contagious enthusiasm. Watch the video on the right sidebar of this page for a sample.
Core Competencies
Functional
Marketing Strategy, Market Research, Brand Architecture, Product Innovation, Program Metrics, Digital Marketing, Web Design, Advertising, CRM/ Direct Marketing, Lead Generation, Fulfillment, Sales Literature, Rep Training, Conference Management, Vendor Management.
Industry
Financial Services, Banking, Brokerage, Investments, Insurance, Consumer Goods, Professional Services, Travel, Quick Service Restaurants, Broadcast Retailing, Retirement Plans, Benefits Outsourcing.
Work Style
Collaborative Leader, Team Builder, Change Agent, International Experience, Myers-Briggs ENTJ
For examples of Shipley Munson's expertise in action, read these case studies.
