The list below represents a sampling of companies and brands Shipley Munson has helped as a consultant or employee:
Financial Services |
 Shipley spent 7 years as SVP Marketing at Fidelity, leading such projects as CRM transformation, transition to online brokerage, 401(k) rollover. |
 Shipley spent 2 years as consultant and SVP Marketing, High Net Worth – covering brokerage, private banking, wealth management at Webster. |
 Shipley spent 2 years building a marketing capability with higher take rates and shorter time to market as CMO at Lincoln Financial Distributors. |
 As a consultant Shipley has assisted WaMu in market-sizing. |
 Shipley has assisted Wells-Fargo in deposit-gathering and branch potential estimation. |
 Shipley has assisted SunLife in understanding the lifestage segmentation of its customer base. |
 Shipley has assisted SunTrust in understanding the retirement opportunity in its footprint. |
 Shipley has assisted ING in understanding its end customer base and retirement opportunity on the annuity and wealth sides of the business. |
 Shipley has assisted US Bank in refining credit opportunities, segmenting the market and sizing the potential of its footprint and expansion areas. |
 Shipley's work at Fidelity included important evolutions in participant communication and education as well as benefit administration outsourcing in general, like the public website 401k.com. |
Consumer Packaged Goods/ Fast Moving Consumer Goods |
 Shipley advised Lay's on its flavor platform — including Salt & Vinegar — and helped the brand understand the components necessary for advertising to have success. |
 A German household cleaner featuring a marching majorette (and inspired by Janitor in a Drum), Shipley advised Der General on launching new designer fragrances — like Mountain Spring — revitalizing the brand. These innovations were later copied by P&G. |
 Leading German automatic dishwasher detergent. Shipley assisted Somat through testing and econometric modeling in successfully warding off P&G's attempted market entry with Cascade. |
 At BBDO Shipley led the team that won the Wella business in 73 countries on the professional and consumer side. Part of the face-lift was the new logo, still in use. |
 An early project in Shipley's career was the globalization of Ruffles. |
 Inspired originally by the Ajax "White Knight," the "White Giant" is a mid-scale German heavy-duty laundry detergent. When the Wall fell, its advertising — which Shipley managed — gave it leading market shares for the first half year. |
 Henkel is a publically-traded, family-controlled German chemical company whose consumer division is P&G's major competitor on Continental Europe. Shipley ran its advertising account for BBDO for 6 years, tripling billings through global coordination. In the USA Henkel owns the Dial and Purex brands. |
 At BBDO Shipley was responsible for the global launch of Doritos in 7 countries. |
 Perwoll — a name that literally means "for wool" and is used that way in may countries (Perlan, Perlana) — is Henkel's earliest global brand. It is a light duty detergent for woolen garments. Shipley was steward of this brand's advertisng for 6 years in 5 countries. |
 One of the most successful global campaigns of the last 20 years, "Gillette. The Best a Man Can Get" was born during BBDO's re-pitch of the account during troubled days in the late 1980's. When he was in New York, Shipley was a part of that team. |
Service and Other Brands Shipley has helped |
 Long considered one of the best monikers in the online "for sale by owner" space, owners.com marketing was managed by Shipley during his dot.com time. |
 Shipley's first assignment out of school was as a trainee on the United Airlines account, then handled by agency Leo Burnett. Shipley reduced from days to hours the time necessary to change prices on advertising in 350 markets. |
 BBDO handled the Apple Computer business from 1988 to 2003. Shipley ran the German and portions of the European business for six years. |
 When Delta Air Lines purchased the Pan Am hub, BBDO Chairman Allen Rosenshine asked Shipley to extend his stay in Europe to manage the new account. The creative that resulted premiered a soundtrack by the British New Age group Adiemus — resulting in a song that rose to the top of the charts as its own CD. |
 Shipley's second assignment at agency Leo Burnett was McDonald's new products. He convinced the team to test breakfast biscuits in the Midwest and Northeast with bacon, egg and cheese — not just sausage and gravy. "The filling must drive the carrier..." |
 Shipley spent 12 years at ad agency BBDO, holding positions of progressively increasing responsibility from Account Executive to EVP, Managing Director. |
 As a consultant, Shipley assisted QVC in improving the on air presentation of its Bodipedic line of memory foam pillows and mattress toppers. |
Learn more about Shipley Munson.
Contact Shipley to discuss how he will add value to your organization.
